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While Player2Players strived to produce a betting exchange platform based on familiar principals, it also maintained focus on developing an innovative product that will be able to compete. The end result is an amazing combination of form and function, which operator and player alike will find attractive and user-friendly.
Essentially, the betting exchange platform enables players to bet on their favourite sporting events, using odds that are on average 20-50% better than that of traditional bookmakers. Using Peer2Peer technology and a fluid .NET platform, players are able to both set their own bets by either backing or laying a certain player or team in a sporting match. What this system guarantees however, is that nothing is to be paid out by the operator, and players are able to make the bets they want, when they want.
The software behind the betting exchange platform is written in a format that makes customization and multi platform integration a breeze. The back office management system has been designed both for ease of use, as well as for thoroughly detailed statistical tracking. It features all standard statistical analysis tools operators would expect to find, as well as advanced graphing and research tools developed exclusively by Player2Players.
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The complete system, from the help menu to the markets themselves, is completely customizable in language, design, and structure. All languages are available to use, and most are already integrated for convenience sake. Operators are able to instantly alter the theme, outline, markets, banners, logos, and special events on their sites at the click of button.
The system also allows for easy importation of markets (from 3rd party sources, if need be), or for editorial staff to manually create these markets themselves. Rules and conditions for each wager type offered can also be added, replaced, or removed with ease.
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Player2Players’ Betting Exchange Platform was developed intricately on an ASP.NET platform, which allows it to function fluidly with instant load times and bet placement. Navigation is a breeze with easy to understand system setup for both players and operators. Interactive help tools are able to aid customers visually, meaning less work for support staff.
Clients have the ability to view messages, check statistics, wager, review account activity and more, using clean and straight forward game controls. Ultimately, the betting exchange platform’s client interface is designed for simplicity and ease of use, allowing for maximum efficiency to be achieved.
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Player2Players’ Administrative Management System is the driving force behind all of the company’s gaming platforms. The system itself is interlaced with intuitive features, statistical analysis, and comprehensive controls over the gaming platforms in their entirety.
A well structured Customer Relations Management (CRM) tool is built into the system, allowing operators to optimize sales targeting, as well as share user information among multiple departments and operators.
Affiliate management is detailed and precise, and allows for multiple tier affiliate registration, banner management, as well as performance analysis tools and reports.
A comprehensive fraud management and security tool is also included with all Player2Players Platforms, tracking all suspicious activity taking place by both players and operators. This tool monitors all logins, transactions, and changes made to each individual platform.
As with all software produced by Player2Players, the Administrative Management System is completely customizable, providing each operator with his/her own tailor made solution.
*See “Administrative Management System” for further details.
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Unlike a regular online casino, where the placing of bets does not depend on the number of active users registered, a betting exchange requires that multiple users are active concurrently, and providing this high level of liquidity is no easy task for entry level betting exchanges.
This is why partnering with Player2Players is a cost effective and advantageous method for starting or improving one’s own betting exchange, as Player2Players connects multiple websites in order to pool the combined liquidity from a variety of operators. With this multi-operator exchange system, better liquidity is guaranteed and more bets are matched, therefore increasing the revenue for the operator.
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The company’s ability to perform integration in a very short amount of time is a truly unique selling point. The average integration period for a new platform is just 3 weeks – from initial negotiations to launch time.
Player2Players is able to offer several different business approaches to accommodate our licensing partners. The basic solution is totally turnkey, where we assume responsibility for all integration, installation, and hosting issues.
For the more capable and willing of companies (who employ their own technical departments), Player2Players is able to accommodate by supplying API’s, making technical recommendations, as well as performing walk-throughs and providing professional guidance.
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